Have you ever wondered what is causing a superficial level of engagement for the posts you post on Facebook? Here are nine common reasons that can drive lower Facebook post engagement and suggestions for correcting these issues.
Important Read: How Do You Activate Amazing Selling Features on Facebook? 2022
You’re posting on an incorrect date and time.
It is essential to schedule your posts by your target audience’s (fans/targets) highest activity times when they are active on social networks. Suppose you’re posting messages at times when your audience isn’t engaged, and you’re not getting the most benefits out of the posts. Here is an infographic based on analyses conducted by the company that gives general information on the most effective time to post Facebook posts click here.
But, instead of simply accepting these suggestions blindly, it is best to use your collected data to determine the ideal time and day to post. Many applications can let you know when your followers are most engaged.
You’re posting too many or insufficient posts.
As demonstrated by Track Social (image below), the more posts you publish during the day, the less your engagement is. If you make less than two posts per week, you won’t be able to engage your followers enough and lose concentration. You will also decrease engagement if you make more than two daily posts (as an organization).
The ideal amount is 5-10 posts per week for your brand. If you are a media company, it is usually between 4 and 10 times higher since the news is things people consume throughout the day. But, don’t only rely on the data of industry experts but examine the data you have to determine the ideal frequency of your content.
You aren’t posting an engaging message.
Before you write your post, take a moment to think about the audience you are hoping to reach and what they will think about the content you post. Offer them an incentive to read your content. If you are a store selling groceries and are promoting beans in a can at a regular price, do you think you’ll receive any interest? Offer them something to talk with. More than the image. It could be to show urgency to make them select the photo, view the film, click the hyperlink, share, or create a comment. Consider other methods to get them to take action – Are there any time-limited offers?
On the contrary, has a much higher engagement (though it could be improved). There’s a sense of urgency in the post “Seasons First Catch of fresh halibut,” It also includes an option to download recipes for halibut (a request for action read below). It is also likely there is a chance that PCC is home to more Halibut enthusiasts than mushroom fans. It is essential to know your audience and offer them something exciting and relevant.
There aren’t calls to action or links.
The call to action prompts the people to get involved. You can ask and get. Requesting them to click the link, for example, the photo, and participate in the contest are just a few ways to get your fans or followers to act. The picture above does not contain a call to action. What do you think PCC looking for from fans? Posting a picture on Facebook won’t work or even call for taking action.
It’s not possible to have the right followers or fans
This usually happens when you pay to gain followers. Users who don’t enjoy your pages organically are less likely to engage with your content. Additionally, paid fans are not always authentic. As per Huffington Post, you might attract fake users to follow your pages.
It is dependent on the organic reach.
Organic reach is declining on Facebook. According to an Ogilvy report, the organic reach was 66% for pages smaller than 500K, and the figure was 2% for pages with more than 500K followers. This is significantly smaller than it is today. A lower reach means less engagement. This means that if you would like your followers to view your post, you’ll need to pay Facebook to display your message in front of them.
You are targeting the wrong target.
When you decide to advertise your post by paying for advertisements on Facebook, it is possible that you are trying to get the most reach (within your budget) and may be reaching out to those who aren’t likely to be interested in your post, brand or product. In this case, the impressions of your paid post are increasing, but you are not getting any clicks/likes/comments/shares.
Your content appears very much like something from an “Ad.”
You’re pushing ads for your company or products, and your posts seem like ads. People are blind to ads. According to a Followers pro post, 6 out of 10 people completely ignore advertisements. Don’t just promote ads; read the tips on this page to make people want to read your article read more.
You aren’t using video.
Photos were once the top source of engagement on Facebook, but now, pretty much everyone uses photos. According to research conducted by Followers pro, videos have the highest engagement than photos.